How robots made this food commercial look effortless

Film og animasjon

Creating the perfect food commercial isn’t just a matter of great styling and a mouth-watering dish. Sometimes, you need a robot.
Steve Giralt is a “visual engineer.” Check out his Instagram for more:
The team that built this rig shares amazing BTS as well.
Or explore his website as he starts working on educational content about his work:
Giralt began his career as a stills photographer, but he saw potential for more thanks to his hobbies in engineering. A new discipline was born: visual engineering, using robotics, advanced camerawork, and a lot of creativity to create moving images that have never been seen before. His Smores have lit up Times Square, and, in the video above, you can watch how he uses trial and error (and more than a few robots) to drop the perfect lime.
Giralt’s toolkit includes Arduino programming, Maya, welding, epoxies, super-expensive cameras that can shoot incredible slow motion, and a lot of elbow grease and ingenuity. This form of commercial art shows how technology can make incredible images happen - and you don’t always need computer graphics to do it.
Subscribe to our channel! is a news website that helps you cut through the noise and understand what's really driving the events in the headlines. Check out
Watch our full video catalog:
Follow Vox on Facebook:
Or Twitter:


  • Ads I See
    Ads I See2 timer siden

    Amazing of all the jobs you never really realize exist, such as “Visual Engineer” Fun to see how commercials are made! 👍😀

  • Deep Senpai
    Deep Senpai13 timer siden

    These thing are so cool, everyone wants to do it but it's hard and expensive.

  • NoTraceOfSense
    NoTraceOfSense20 timer siden

    People who’ve watched Mark Rober: _Hey, I’ve seen this one before! It’s a classic!_

  • K D
    K D20 timer siden

    Ummmm CG instead?

  • Jordi van Selm
    Jordi van SelmDag siden

    But wait, it's an ad, so we better just skip it.

  • The Gaming Rift
    The Gaming RiftDag siden

    that editing 4:05

  • Calvin X
    Calvin XDag siden

    Don't shop Verizon

  • Matt Wolf
    Matt WolfDag siden

    Mom can we drop the lime? Mom: We can drop the lime at home. Lime dropped a home: 0:24

  • Rus Rus
    Rus RusDag siden

    Why not do 3d render.

  • Stephan Martin
    Stephan MartinDag siden

    This is shot in Richmond! I recognize the Willow Lawn/Libbie Ave area

  • TJ Maher
    TJ MaherDag siden

    lemme see if i got this right? you drop the lime in the coconut and make it splash up?

  • Logan Hackney
    Logan Hackney2 dager siden

    I could make this basically in Blender and it would look just as photorealistic and it would be free but more power to this guy, I admire his dedication to his craft especially with all the engineering he's doing behind the scenes.

  • Franzchester
    Franzchester2 dager siden

    What song again was that on 0:28?

  • PS3GamingScotland
    PS3GamingScotland2 dager siden

    That's really interesting but it's cheating. I wonder if people would still buy the product if the ad was made the way the Vox guy made it?

  • bouytt guyt
    bouytt guyt2 dager siden

    I want more Croissant Battle footage!

  • Alan Ooi
    Alan Ooi2 dager siden

    what is the difference of spinning rig compare to spinning the table instead?

  • ミรρꙙ૨ҡყɱꙙ૨ҡⲓદ ඏ
    ミรρꙙ૨ҡყɱꙙ૨ҡⲓદ ඏ2 dager siden

    I wish I had that persistent problem solving passion that Steve has. Incredible guy doing incredible work. Seems like the type of guy that if there's an end goal to get to he just goes for it then, no ifs, ands, or buts. I wish I was like that. I get frustrated after just a couple roadblocks.

  • Raspberry Jamus
    Raspberry Jamus3 dager siden

    Do you think this will be replaced by 3d artists someday?

  • bouytt guyt

    bouytt guyt

    2 dager siden

    How isn't the glass sliding. Glue? ALOT OF GLUE?

  • Samuel.N.S. yaruhamann
    Samuel.N.S. yaruhamann3 dager siden

    Who thought of Eddy's magnum opus @ 0.29

  • Random kid online
    Random kid online3 dager siden

    * I like bob, Robbie(?), and johnny five. I bet I'd get along with them*

  • Tristan Tzara
    Tristan Tzara3 dager siden

    2:50 whats the name of the song? sounds wicked

  • Mirata
    Mirata3 dager siden

    minecraft music

  • Shubham Agrawal
    Shubham Agrawal3 dager siden

    Oh, So it's not just computers ? 🤔

  • Lucifer303
    Lucifer3033 dager siden

    You know you can actually cg all of it now

  • Black Hayate
    Black Hayate3 dager siden

    Love this guys work

  • Joysh Art
    Joysh Art3 dager siden

    I'm sure that making a realistic animation would be cheaper and the practical part was just a client fetish... and not knowing exactly what they wanted as well.

  • maura kane
    maura kane3 dager siden

    georgejones ericthomas loona

  • Andrew
    Andrew4 dager siden

    Racists love joe Biden! He supports BLM who want segregation. He has passed laws that historically oppress people of color. Everything a racist would want yet they claim they’re “anti racist”

  • Finn.


    4 dager siden


  • nieooj gotoy
    nieooj gotoy4 dager siden

    I want more Croissant Battle footage!

  • PeterM128
    PeterM1284 dager siden

    You know glass is moving fast when you start to see rolling shutter effects

  • Dan Green
    Dan Green4 dager siden

    This guy thinks like a software developer, a good one.

  • Siddarth Balaka
    Siddarth Balaka4 dager siden

    How isn't the glass sliding. Glue? ALOT OF GLUE?

  • nieooj gotoy

    nieooj gotoy

    4 dager siden

    it's funny how proffesional and at the same time how DIY-style this is lol.

  • Istrate Sergiu
    Istrate Sergiu4 dager siden

    Sure, you can make a robot to drop the lime, but you could also make a lever that would drop the lime when you pull a string.

  • Myles B
    Myles B4 dager siden

    Quarantine boredom

  • ErrInTheMatrix
    ErrInTheMatrix4 dager siden

    Man, imagine if we didn't wast thousands of lives on advertising

  • Tr3y - Gaming
    Tr3y - Gaming4 dager siden

    It was effortless because it was done by a robot.

  • finley burns
    finley burns4 dager siden

    I like how versatile vox is, they have hard hitting journalism, and this, which is just fascinating

  • Jeahn Laffitte
    Jeahn Laffitte4 dager siden

    I’m so happy to see Steve Giralt on Vox!

  • Budabaii
    Budabaii4 dager siden

    i'm far more interested in the setup that throws a water balloon at some oranges, and pops it in time for a mid air collison. 7:06

  • nofreebeer
    nofreebeer4 dager siden

    The fastest 5th generation! What?

  • Rodger Rodger
    Rodger Rodger4 dager siden

    bruh he fr didnt even try with the at home one

  • Delta Sly
    Delta Sly4 dager siden

    Green screen, not yellow

  • ZixZee
    ZixZee4 dager siden

    this is very interesting

  • Potchary
    Potchary4 dager siden

    Ok but please tell your editors to not include all those „uh“s and „um“s in the subtitles lol

  • Betty Vanderhooven-SchmaaSchmaa
    Betty Vanderhooven-SchmaaSchmaa5 dager siden

    You make me care about things I don't care about.

  • qopoy dnon
    qopoy dnon5 dager siden

    it's funny how proffesional and at the same time how DIY-style this is lol.

  • Maria Isabel Martinez
    Maria Isabel Martinez5 dager siden

    5G. I'm not a fan. Please tell me how this ISN'T a bad thing? I'll wait...

  • JAVA ɢᴀᴍɪɴɢ22
    JAVA ɢᴀᴍɪɴɢ225 dager siden

    Did i just watch an eight minute video on how to drop a lime into a glass of jack daniels

  • Ingagi
    Ingagi5 dager siden

    Steve is cool

  • Dark Seastar
    Dark Seastar5 dager siden

    The client sounded like Michael Peña at 2:08.

  • Alyssa Forsty
    Alyssa Forsty6 dager siden

    when a whole cup of juice has a better photoshoot than you:

  • Chloe Franklin
    Chloe Franklin6 dager siden

    does anyone know the song used around the 30 second mark?

  • Just Some Girl without a Mustache

    Just Some Girl without a Mustache

    5 dager siden

    Google Hum identified the song as 3 Gymnopédies.

  • LOLey
    LOLey6 dager siden

    Totally misunderstood the title 😅

  • Lanach 07
    Lanach 076 dager siden

    So no one is talking about how the SCIENCE and ART scrambled to become REACTS NICE ; 1:39

  • padkirsch
    padkirsch6 dager siden

    And they threw in the Verizon 5g commercial at the end too... 🤑🤮🌝 Love Steve giralt. Awesome stuff here. Great video but that ending was disappointing to say the least.

  • Jamie is a NOOB
    Jamie is a NOOB6 dager siden

    *bruh i want job like this when i grow up*

  • ⸻⸻⸻⸻⸻⸻⸻⸻⸻⸻⸻⸻⸻⸻⸻⸻⸻⸻⸻⸻⸻⸻⸻⸻⸻⸻⸻⸻⸻⸻⸻⸻⸻⸻⸻⸻⸻⸻⸻⸻⸻
    ⸻⸻⸻⸻⸻⸻⸻⸻⸻⸻⸻⸻⸻⸻⸻⸻⸻⸻⸻⸻⸻⸻⸻⸻⸻⸻⸻⸻⸻⸻⸻⸻⸻⸻⸻⸻⸻⸻⸻⸻⸻6 dager siden

    I got that ad before the video so i thought i got it twice

  • Hassnain Haider
    Hassnain Haider6 dager siden

    What did i watch this?

  • Akmal Danial
    Akmal Danial6 dager siden

    no one gonna talk abt the minecraft music in the beginning

  • Lion GamingYTz
    Lion GamingYTz6 dager siden

    Guys I have figured out that it was...... *Nothing ;-;*

  • Leung Hiu Ching Oriana
    Leung Hiu Ching Oriana6 dager siden


  • Ben Fisher
    Ben Fisher6 dager siden

    Wow this video is more educational than the schoolwork I’m doing rn

  • Nishit shetty
    Nishit shetty6 dager siden

    Hmm can't we use 3d softwares to do these things 🤔

  • ashesfrombones
    ashesfrombones6 dager siden

    or... or... or... use Blender 3D

  • El Bandito
    El Bandito6 dager siden

    Soon bartenders will be out of their jobs.

  • 5 Minutes Of Siege
    5 Minutes Of Siege6 dager siden

    Honestly I would rather have one ad for watching NOlocal videos than watching one of these and having two

  • David Bennett Piano
    David Bennett Piano6 dager siden

    It's absurd that this video is sponsored, but not by Jack Daniels!

  • Elektric


    5 dager siden

    verified but 8 likes is the lowest ive ever seen

  • padkirsch


    6 dager siden

    Right? Verizon 5g? 🤦‍♂️

  • Asz
    Asz6 dager siden

    So where can i watch the full video of that commercial?

  • Peter B
    Peter B6 dager siden

    Anyone know the name of the piano piece around 30 seconds in? I can’t remember the name!

  • Rainer
    Rainer6 dager siden

    But couldn't all this be done in a 3d render/simulation? It would be much easier I think

  • LaFantum
    LaFantum6 dager siden

    The parent company of verge......... *angry Stefan etienne sounds*

  • TCRG Official
    TCRG Official6 dager siden

    1:00 can’t they just spin the platform with the cup of thing

  • Alexyum S.
    Alexyum S.6 dager siden

    It would be less expensive to make it completely in 3D

  • W
    W6 dager siden

    Vox bringing that fire again

  • Izzati Hassan
    Izzati Hassan6 dager siden

    one word: Blender.

  • Johnny Cash
    Johnny Cash6 dager siden

    This is why I’m voting Trump.

  • Gen D.G.
    Gen D.G.6 dager siden

    "Problem-solving is like the core of my passion." 💙💙💙

  • Gabby Valenciano
    Gabby Valenciano6 dager siden

    *sigh The things we do for food...

  • Ans Hakim
    Ans Hakim6 dager siden

    It doesn't look effortless tho

  • eioshen boboi
    eioshen boboi6 dager siden

    Everyone else's main takaway: Wow so much tech goes into making ads. My main takeaway: OMG was Wall-E based on Number 5?

  • samfa L
    samfa L6 dager siden

    What if you used clear gelatin and cut it into cubes as ice instead of ice in the drink

  • samfa L
    samfa L6 dager siden

    This is really cool

  • paul mullins
    paul mullins6 dager siden

    What is the son* at opening.

  • MatthewPlays_YT
    MatthewPlays_YT6 dager siden


  • eioshen boboi

    eioshen boboi

    6 dager siden

    Meanwhile the ice caps are melting. At least the product shots look good.

  • Max
    Max7 dager siden

    Isn’t it easier to animate it? And cheaper?!

  • x9x9x9x9x9
    x9x9x9x9x97 dager siden

    Being a helper on these food commercial crews is a dream job of mine. You get to build and work with so many cool things.

  • jingle bell
    jingle bell7 dager siden

    A piece of laptop and Animation software can do the whole thing. And you can't see the difference. But the genuine and talent of this guy is far more superb , he did a great job.

  • Koen Noordhoek
    Koen Noordhoek7 dager siden

    I absolutely love the video, and I think the rig is incredibly cool, but wouldn't it be way easier and cheaper to simulate this in blender or something like that?

  • chatboss000


    4 dager siden

    Maybe for these specific compositions, but let's think big picture. A business like this will also be doing other commercials. And at that point, is it really worth it to model and animate a photorealistic actor, drink, and background for a 10 second shot of them drinking a coke in a supermarket?

  • Nadav Goldenberg
    Nadav Goldenberg7 dager siden

    @dbrand ? 🤔🤫

  • Christian Lemus
    Christian Lemus7 dager siden

    What classical song do they use at the start of this video?

  • fuckleberrie
    fuckleberrie7 dager siden

    Idk what it is about tech people and naming things, theyre so creative otherwise Camera 1: bob Camera 2: bob 2 Camera 3: movie robot

  • Kaustubh Pethkar
    Kaustubh Pethkar7 dager siden

    how do you want to make your advertise? yeah yeah yeah lets do that.

  • Niladri Mondal
    Niladri Mondal7 dager siden

    Just give Daniel Schiffer a call he will show how it's done

  • Dj Boom
    Dj Boom7 dager siden

    2:51 YogurtCap's nemesis

  • Just Some Guy without a Life
    Just Some Guy without a Life7 dager siden

    I can already hear the sound of people losing their jobs

  • is this a jojo's reference?!?!
    is this a jojo's reference?!?!7 dager siden

    Art science Can literally make Reacts nice That was so smooth

  • bloodaxe
    bloodaxe7 dager siden

    White man's mind is marvelous

  • totalmikie
    totalmikie7 dager siden

    Meanwhile the ice caps are melting. At least the product shots look good.

  • Ukiringo Freeze
    Ukiringo Freeze7 dager siden

    Looks like wall-e to me

  • Benaiah Dandel 8A
    Benaiah Dandel 8A7 dager siden

    1:52 Lime :(