YouTubers have to declare ads. Why doesn't anyone else?

Around the world, there are regulations for "influencers". Those regulations make sure that if someone is paid to endorse a product, they have to declare that payment to the people watching. But why does no-one on TV, or film, or anywhere else have to do that?
Written and performed by TOM SCOTT
Script assistant ANDREA MARKS
"Does the Spearmint Lose Its Flavor on the Bedpost Overnight" by Rose/Broom/Breuer (1924), arranged for orchestra by BENJAMIN SQUIRES
Filmed safely:
© Pad 26 Limited MMXXI
Lonnie Donegan changing Spearmint: mentioned in a lot of places, but I can't find a contemporary account.
Ray Davies flying: thekinks/status/1265203792754212864 and
BBC trademark policy:
Pitbull and Kodak: pitbull/status/16567622829080576
Pitbull and Voli: "Owned and operated by Armando Christian Perez, aka Pitbull"
Gucci on Lil Pump: no quotes, but given the lyrics and video, it's safe to say they didn't have control
YMCA reaction:,10172867
US Code Title 15:
Nikkie de Jager, One Dip Makeup Challenge:
Disclosures 101 for Social Media Influencers [PDF]:
An Influencer’s Guide to making clear that ads are ads [PDF]:
The FTC’s Endorsement Guides: What People Are Asking:
NOlocal declaration:
"Branded content pods":
Farrow and Ball:
Branson cameo:
Superman's $40,000:
Bond placement:
Lorraine Kelly's tax bill:
"Moms' conference":
SNT viewing figures:
"19 years in a row":
"Can't find any other example" of the castle being covered:
Ofcom on product placement in UK TV:
"One article on a tabloid web site":
FCC, "The FCC and Freedom of Speech":
US Bill of Rights:
First Amendment exceptions: fact-checked by legal experts, but best summarised on Wikipedia:
Commercial speech:
Communications Act 2003:
Animal Defenders International v United Kingdom:
CMA, "Social media endorsements: being transparent with your followers":
German product placement:
00:00 Intro
00:58 1. Payment and Control
05:47 2. You Have To Declare It
09:17 3. No-One Else Has To Declare It
18:03 4. We're Going To Disney World
24:47 5. The Land Of The Free
31:15 Outro


  • Tom Scott
    Tom Scott20 dager siden

    "Influencers have to declare sponsorships clearly and up-front. Why doesn't that apply to any other medium?" would have been a much more accurate title, but alas, NOlocal titles have to be short and catchy!

  • 95rav


    3 timer siden

    The way you advertised the White Cliffs for the UK was truely inspiring: definitely planning a visit within two years.

  • This Guy Roll Needs

    This Guy Roll Needs

    5 timer siden

    Isnt japanese dramas and animes have something like this in TV? like some line that says "this show is sponsored by these brand"

  • Jonathan Corbett

    Jonathan Corbett

    20 timer siden

    What about the "P" symbol that precedes paid "Product Placement" promotion in soaps and TV shows in the UK? That has to be shown upfront, pre show

  • For The Love Of Noise

    For The Love Of Noise

    Dag siden

    Paid ad from the anti-vapers?

  • ?


    Dag siden

    You made the mistake of trying to talk while vaping.

  • Chris Franz
    Chris FranzTime siden

    Just took a melatonin. Delighted to be here

  • teh polarwolf
    teh polarwolfTime siden

    He's British

  • Rishi aryan lanka
    Rishi aryan lankaTime siden


  • AaronHasRayGun
    AaronHasRayGunTime siden

    Me at 4:06 AM: oh wow 31 one min I should wait till tomorrow Also me at 4:37 AM: I don’t need sleep I need more Tom videos

  • Goldenapple 710
    Goldenapple 7102 timer siden

    You gave me an ad about seduction...oh boy I do like those very very accurate personalized ads.

  • FOXtube LP
    FOXtube LP3 timer siden

    "The FCC wont let me be" -Eminem

  • Sheerspeechcraft
    Sheerspeechcraft3 timer siden

    I just want to live in a world without any advertisements at all. I just want to be left alone when I'm watching things

  • Beefy Mcskillet
    Beefy Mcskillet4 timer siden

    It happens in nascar 👀

  • Arkadia Kowalczyk
    Arkadia Kowalczyk4 timer siden

    In Poland they have to do that in tv and I think radio too, so I quess because NOlocal is world wide and has to comply to local laws around the world

  • steve1978ger
    steve1978ger4 timer siden

    ... like that Drake song designed around pushing a particular brand of hard liquor to teenagers?

  • Jake c
    Jake c4 timer siden

    Corporations in America are considered a person. Mazda America or kimber American have all the human rights provided by the constitution.

  • Panzer Ausf Productions
    Panzer Ausf Productions5 timer siden


  • Regal_7
    Regal_75 timer siden

    Well it's time to play, "Is This an Adver..." [NOlocal ad kicks in]

  • Mora Mulford
    Mora Mulford6 timer siden

    The grotesque road industrially crawl because size embryologically discover above a elfin gosling. peaceful, humdrum market

  • MaverickBlue
    MaverickBlue7 timer siden

    You'd think music videos would have to comply with declaration if they upload their videos to NOlocal....

  • Connor Crowley
    Connor Crowley7 timer siden

    Tom Scott claiming that corporations shouldn't have all the rights of people? Unacceptable. Only corps and relegions should have rights as people defined in the constitution

  • Tristan DeMoss
    Tristan DeMoss8 timer siden

    you should have the right.... stop.. you should have the "brain" to realize you're being advertised to :P. Good video dude. I feel your points. Hell I even subscribed. You're hella honest that's all I care. Even if I can't agree with your thoughts on free speech. You or anyone telling me you received money to say something is not going to change my opinion of what is said. Educate people to be analytical and to think for themselves. I feel it's dangerous to imply that people need help distinguishing their own opinions. You buy a bad product. you learn.

  • Nopykon
    Nopykon9 timer siden

    Struct with a sudden urge to visit the White Cliffs of Dover. Not sure why. Hmm.

  • Penny Lane
    Penny Lane9 timer siden

    It's interesting to see how even otherwise very thoughtful Americans resort to the slipperiest of slippery slope arguments to defend their extreme form of free speech, even against clear evidence from many other democracies that this radical form isn't needed to protect civil liberties.

  • choms
    choms10 timer siden


  • Computer Nerd
    Computer Nerd10 timer siden

    Tom Cruise in the movie Top Gun had a HUGE influence in U.S. Navy recruitment. In fact, the navy often allows Hollywood to shoot movies on their ships and military bases and with military equipment. Its a win-win for them, it gives them recruits.

  • Robert Michael
    Robert Michael10 timer siden

    In Australia, I never really paid attention to it till my girlfriend from Germany pointed it out. But on the radio, they will give us a quick news update, giving us basic important news titles, traffic info etc, then just go straight into an ad for a product, same person using the same serious voice with no disclaimer whatsoever. They just go ".... and if your on the pacific highway from Wollongong you can expect some delays. Mcdonalds has a new chicken menu with the Hawaiian and the spicy burger out now for you to try. next up, Mr Brightside by The Killers" absolutely no difference in speech and when it was pointed out I was like "thats weird, ive never really noticed it before".

  • Jesse Yules Film
    Jesse Yules Film10 timer siden

    Thanks for this. I think about this issue all the time.

    FRACTURED LIFE11 timer siden


  • Random Guy
    Random Guy11 timer siden

    Not that I agree with it, but I think one of the reasons may be that in the setting of professional tv, movies, produced videos and so on, there is already a clear understanding that these are done so commercially and most likely paid for. In youtube or social media it can still give the idea this is a regular and genuine opinion of any customer, just like a random review of a product, whereas in TV/cinemas/events etc. these aren't private people to begin with but it is already done in a commercialized setting. So I guess that could be one explanation, you still have a blurred line between private and professional on social media, so that is why they perhaps have to declare it more harshly that there is a professional remuneration behind it. Just my two cents.

  • Keystone 566
    Keystone 56612 timer siden

    yes, it was an advert

  • Jackson Charlie
    Jackson Charlie12 timer siden

    Could potentially make for some unrealistic tv. Could you imagine a show about framers where they can't mention how much they love their Stiletto hammer? Instantly shatters the illusion.

  • Forest Green
    Forest Green12 timer siden

    Great video. Spitting FACTS.

  • Yetinerd
    Yetinerd13 timer siden

    the new revloution my commrades

  • DarynYT
    DarynYT13 timer siden


  • One Lone Potato chip
    One Lone Potato chip13 timer siden

    11:45 omg! Do you vape? Maybe I should try it too! That is soo cool!

  • Minigui98
    Minigui9814 timer siden

    We get it you vape. Awesome video, cheers!

  • Derianmon
    Derianmon14 timer siden


  • molly inglis
    molly inglis16 timer siden

    lived in the UK my whole live, had no idea that's what the P meant

  • Ezeckel Reichert
    Ezeckel Reichert16 timer siden


  • PersonMan000
    PersonMan00017 timer siden

    I want more satirical ads. They were so good.

  • Hubert
    Hubert17 timer siden

    This intro with "Tom Scott Gaming" and vaping are brilliant!

  • Roland Katsuragi
    Roland Katsuragi17 timer siden

    Please never "vaporize" again Tom

  • etienne mahe
    etienne mahe18 timer siden

    26:15 WTF is this world where "Convincing someone to commit suicide" and "Breaching copyright law" sit in the same category??

  • Blacklily Orchard
    Blacklily Orchard18 timer siden

    must not forget sigue sigue sputnik who straight up put commercial ad samples right in the song for money.

  • The Watcher XD
    The Watcher XD19 timer siden

    Ugh... people worse than me are so unethical

  • The Watcher XD

    The Watcher XD

    19 timer siden

    And people the same are copycats

  • The Watcher XD

    The Watcher XD

    19 timer siden

    And people better then me are snobby

  • HelloJinxie
    HelloJinxie19 timer siden

    "Is this an advertisement?" *2 NOlocal ads play*

  • The Unseen
    The Unseen19 timer siden

    I wish politicians had to do that.

  • Daniel Diaz
    Daniel Diaz19 timer siden

    Fantastic video as always. Very informative and thought provoking.

  • danny117hd
    danny117hd20 timer siden

    My favorite is Ford on Netflix Ranch. It just works. is Ford paying or does it just work?

  • Jonathan Corbett
    Jonathan Corbett20 timer siden

    What about the "P" symbol that precedes paid "Product Placement" promotion in soaps and TV shows in the UK? That has to be shown upfront, pre show

  • Torsten Behrendt
    Torsten Behrendt21 time siden

    I really like your videos, but not all of your viewers are native English speakers. Perhaps you want consider speaking a little slower ? Just a little bit ;-)

  • Travis // Dragonze
    Travis // Dragonze21 time siden

    The government will not enforce television shows and films to state their sponsorships, I believe this because most governments use those media to promote their agendas, like Batman vs superman for an example... the military weapons are not cgi, and the soldiers you can see in frame are real soldiers... they supply props and military personal to films like these if they in turn make the government look good... like when superman said you are all superman to the soldiers in said film while congratulating them

  • Brandon M
    Brandon M21 time siden

    Never thought I'd hear Gucci Gang on this channel. Disappointed.

  • CHLinusch
    CHLinusch21 time siden

    9:45 yes PM Blair, really good, got it.

  • killsars
    killsars21 time siden

    youtube ad cuts in at exact 12:30, hmm...

  • bansam loiem
    bansam loiem23 timer siden

    The forgetful harp sporadically rain because memory distinctly radiate alongside a hesitant replace. wry, noxious shears

  • Baloonboy 105
    Baloonboy 105Dag siden


  • reallybusy sorry
    reallybusy sorryDag siden

    why does this have so many dislikes?

  • Infernow
    InfernowDag siden

    ur little lungs are too small to hotbox with god

  • Infernow
    InfernowDag siden

    At this point, if I'm ever gonna upload a video, im gonna put a disclaimer on the tittle, and spoken at the start of the video saying that its an ad XD (u know, just incase)

  • python java
    python javaDag siden

    If there's a product placement for ear buds in a music video that's not "obviously an advert". I barely notice it

  • Martin Murray
    Martin MurrayDag siden

    Great vid coming from a legal alien

  • Jenrex Polinag
    Jenrex PolinagDag siden


  • Sheik S
    Sheik SDag siden

    Challenge information

  • Nathan Jowett
    Nathan JowettDag siden

    Tom you've outdone yourself. This video is a masterpiece of cinema!

  • bofooit gojo

    bofooit gojo

    Dag siden

    So Casino Royale should have been Advertisement Royale

  • Jeff Renman
    Jeff RenmanDag siden

    I'm here because NOlocal is placing ads every minute 30 seconds they've gone insane… This insane company called NOlocal uses videos by the people for the people and now all they're doing is building hatred. In a world where hatred is on the rise why does NOlocal have to be up in the forefront of this insane advertising campaign causing hatred. I call on everyone to report videos for mass advertising in the drop-down box

  • bofooit gojo

    bofooit gojo

    Dag siden


  • zilfondel
    zilfondelDag siden

    Tom, how about going down the rabbit hole of influencers for major corporations (particularly car companies) who are not endorsed or sponsored by the car company, but those influencers hold stock who benefit from inflated stock prices as they "move the market." We see that a lot these days in certain tech bubbles.

  • william maldonado
    william maldonadoDag siden

    Oi mate 'ou got a loicense for 'at trademark use in your song? The UK is such a joke nanny state.

  • Ze Bunker
    Ze BunkerDag siden

    If an American did the same video it would be 4 minutes long and get the same point across. Stop talking so much brits.

  • josiah9008
    josiah9008Dag siden

    This is exactly how the bicycle industries handles reviews same as the Car industry. Most of them will not give honest reviews and the reviews all sound the same.

  • Lachlan Mason
    Lachlan MasonDag siden

    Not a sponsorship but Disney’s Own Christmas parade they pre record and broadcast disrupts the area in fron of the castle for a few days.

  • Ramix Nudles
    Ramix NudlesDag siden

    "Chewing gum" is the better lyrics. "Cherry cola" is not only better lyrics, it makes more sense. Cherry cola would be easier to replicate as a taste or flavor. Cherry is a recognizable flavoring, and used to try to disguise the regular flavors in a bunch of horrible products, i.e., when they are trying to slip something inferior or disgusting past you.

  • Lawrence Calablaster

    Lawrence Calablaster

    Dag siden

    I never even knew about the original lyrics of either.

  • rblx08
    rblx08Dag siden

    11:46 you are welcome

  • Skandraken
    SkandrakenDag siden

    Tom Scott: "It's time to play is this an advert?" NOlocal: "This is the perfect place for an ad break." Me: "Yes, this is blatantly an ad." I had to stop and mentally register the skip button in the corner of the ad. Well played, NOlocal.

  • Kavai Animu
    Kavai AnimuDag siden

    NOlocalr: drinks a soda during the video The UK: OY YOU GOT A LOICENCE FOR THAT SODA

  • Chronic Abraham
    Chronic AbrahamDag siden

    Tom Scott hitting a vape and trying to casually continue his topic before coughing up a lung is exactly why I kept watching

  • Christoffer Kamronn
    Christoffer KamronnDag siden

    🤘🏼 👏🏼 YES YES YES! Spot on!! Please make a 2.0 in a year!!!

  • MukDesigns
    MukDesignsDag siden

    Anyone else really want to do to Disney World?

  • imdawolfman
    imdawolfmanDag siden

    You could replace, 'This video is not sponsored' with, 'Your name here'. Or not.

  • Sgt. Reznov Sniper
    Sgt. Reznov SniperDag siden


  • brianbp4f
    brianbp4fDag siden

    So Casino Royale should have been Advertisement Royale

  • Hpv ꧁Xeno꧂
    Hpv ꧁Xeno꧂Dag siden

    11:45 Don't thank me :>

  • Adar Oben
    Adar ObenDag siden

    The unbranded chewing gum lost its flavor long before you stick it to the bed post.

  • Vedant Kumar
    Vedant KumarDag siden

    Hey, look into The "Coca Cola" Song, produced by the bollywood industry

  • Victor Salmon
    Victor SalmonDag siden

    Hilarious, informative, and appreciated. Thanks for your work!

  • DeLaPrd
    DeLaPrdDag siden

    Probably because NOlocal content is as low-effort as it gets while attracting a massive audience. NOlocalrs have little to lose by deceiving people with bad products so they had to regulate it somehow.

  • Pascal Junger
    Pascal JungerDag siden

    Simple solution: Opt out, don't show ads.

  • nate levinson
    nate levinsonDag siden

    The energetic giant crucially suspect because hovercraft interestingly blind abaft a fixed trick. sore, few fierce women

  • TheLongDark
    TheLongDarkDag siden

    For crying out loud, Tom, now I want Samara to climb out of my doorbell.

  • José Villarreal
    José VillarrealDag siden

    I love tom

  • K
    KDag siden

    I think there should also be laws where celebrities or influencers could be held partially liable for harmful products that they promoted. It would make a lot of them pause before just blindly accepting money and saying "This product is great!".

  • Jason
    JasonDag siden

    Having a screen of logos after ads and before movies would be cool. Imagine the prestige of a bond movie wearing rolex, aston martin and jaguar as medals. Imagine how great it'd be for ford to be a medal there on the same board.

  • rodrak
    rodrakDag siden

    a little tangent to topic but also why should ad designers be exempt from having to declare authorship? change that and change advertising.

  • Jason
    JasonDag siden

    11:55 This is a failure. Now I want to inhale too much of a nictone-less flavour-less vape and cough like Tom Scott

  • rodrak
    rodrakDag siden

    Yep. Wayne and Garth taught us nothing.

  • Justin Hughes
    Justin HughesDag siden

    You forgot an asterisk.... Land of the free* *Most of the time it's not actually free

  • soundspark
    soundsparkDag siden

    And yet influencers are allowed to advertise dodgy products and services without getting their videos flagged for fraud.

  • Daniel M. Hendricks
    Daniel M. HendricksDag siden

    Everyone loves censorship so long as the dictator agrees with them. Reference: Democrats and big tech in the U.S.

  • Masha
    MashaDag siden

    This video is an advertisement for the town of Dover

  • MegaHI32
    MegaHI32Dag siden

    I don't think requiring a TV show or video to state the ads inside is against free speech, because you're not prevented from speaking, it's just truth in advertising

  • DarkSnP
    DarkSnPDag siden

    Is that a kanger tech

  • Kapcer 2137
    Kapcer 2137Dag siden

    wtf why exactly at the moment you said " is this an advert" i got an ad

  • Lauren
    LaurenDag siden

    "How many kids told their parents they wanted to go to Disneyworld after seeing that show?" ... Me

  • Carewolf


    Dag siden

    Just surprised they advertised the American version in Florida, instead of Euro Disneyland just 200km south of Brittain.